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Harborline Co.

Services

What we build

Every project is scoped around your specific business — from fully custom design to a streamlined template we tailor to fit, never a one-size-fits-all page. Below is the full range of what we build and connect — jump to any of them, or request a quote and tell us what you need.

Local Business Websites

A straightforward website that tells people what you do, where you are, and how to reach you.

Who it's for: Local service businesses, shops, and offices that need a credible online presence and don't yet have a website — or are embarrassed by the one they have.

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Problems this solves

  • Customers can't find basic information like hours, location, or services offered
  • The business looks less established than competitors who already have a site
  • There's nowhere to send people who ask 'do you have a website?'
  • No easy way for visitors to call, email, or get directions

What's included

  • Home, services, about, and contact pages
  • Mobile-friendly layout that works on any phone or tablet
  • Click-to-call phone number and contact form
  • Google Maps embed and directions link
  • Basic on-page SEO (page titles, descriptions, headings)

What affects the price

  • Number of pages
  • Amount of existing content and photos you can provide
  • Whether you need copywriting help
  • Custom design work versus a streamlined template approach

Restaurant Websites

A menu-first website built so hungry visitors can see what you serve and decide to come in or order.

Who it's for: Restaurants, cafes, and food businesses that need an easy way for customers to view the menu, find hours and location, and get in touch.

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Problems this solves

  • Menu is outdated, hard to find, or only exists as a PDF that's painful to read on a phone
  • Hours, location, and contact details are scattered across different platforms
  • The site doesn't reflect the quality of the food or the atmosphere
  • No clear path for customers who want to order or make a reservation

What's included

  • Mobile-friendly digital menu that's easy to update
  • Hours, location, and directions front and center
  • Photo gallery for food and interior shots
  • Contact and reservation request form
  • Links to existing ordering or delivery platforms

What affects the price

  • Menu size and how often it changes
  • Number of pages and photo galleries
  • Whether we're connecting an existing ordering or reservation platform
  • Custom design work versus a streamlined template approach

Good to know

  • If you want online ordering connected, see Restaurant Ordering & Reservations — we typically connect an existing platform rather than build one from scratch.

Shopify & Ecommerce Websites

A store built on Shopify so you can list products, take orders, and get paid without managing your own checkout system.

Who it's for: Small businesses and creators who want to sell products online with reliable checkout, inventory, and shipping tools.

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Problems this solves

  • No way to sell products online, or an outdated store that's hard to manage
  • Checkout and payment processing feel risky to set up alone
  • Product pages don't look trustworthy enough to buy from
  • Inventory, shipping, and order tracking are handled manually

What's included

  • Store setup on Shopify with a custom-styled theme
  • Product page templates for your catalog
  • Secure checkout and payment processing through Shopify
  • Shipping and tax configuration
  • Basic training so you can add and edit products yourself

What affects the price

  • Number of products and product variants
  • Custom design work versus a customized existing theme
  • Shipping and tax complexity
  • Whether product photography or copywriting is needed

Good to know

  • Shopify's subscription fee and any paid apps are billed directly to you by Shopify — those are ongoing platform costs, not something we mark up or include in our price.
  • Payment processing fees are set by Shopify or your payment processor, not by us.

Website Redesigns

A modern rebuild of your existing site that keeps what works and fixes what's holding it back.

Who it's for: Businesses with an existing website that looks outdated, doesn't work well on phones, or is difficult to update.

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Problems this solves

  • The current site looks outdated compared to competitors
  • It doesn't display correctly on phones
  • It's slow, hard to navigate, or difficult to update
  • The business has grown and the site no longer reflects what's actually offered

What's included

  • Review of your current site and what to keep, cut, or improve
  • Rebuilt on a modern, mobile-first foundation
  • Migration of existing content, or fresh copy where needed
  • Improved navigation and page structure
  • Basic on-page SEO carried over and improved where possible

What affects the price

  • Size of the existing site and how much content needs migrating
  • Whether the domain and hosting need to be transferred
  • Amount of new design work versus refreshing the current look
  • Number of pages and features in the rebuilt site

Landing Pages

A single, focused page built around one goal — a promotion, an event, a new offer, or a lead form.

Who it's for: Businesses running a specific campaign, launch, or promotion that needs a dedicated page instead of a full site rebuild.

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Problems this solves

  • No dedicated place to send traffic from an ad, email, or social post
  • An existing site is too cluttered to support a focused offer
  • A time-sensitive promotion or event needs a page fast
  • There's no clear next step for visitors to take

What's included

  • Single page designed around one clear call to action
  • Mobile-friendly layout built for ad and social traffic
  • Contact or lead capture form
  • Basic on-page SEO and social share preview
  • Analytics event tracking on the key action, when configured

What affects the price

  • Amount of custom design work versus a streamlined template approach
  • Whether copywriting or photography is needed
  • Integration with existing forms, email tools, or ad platforms
  • Turnaround time requested

Booking Integrations

We connect a booking or scheduling tool to your site so customers can reserve a time without a phone call.

Who it's for: Service businesses — salons, contractors, consultants, studios — where customers need to book an appointment or reserve a slot.

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Problems this solves

  • Customers have to call or email to check availability
  • Existing booking tools aren't connected to the website
  • No confirmation or reminder system for appointments
  • Staff spend time on scheduling that could be automated

What's included

  • Connection of a booking platform (such as Calendly, Square Appointments, or Acuity) to your site
  • Booking button or embedded scheduler placed where visitors expect it
  • Availability, service list, and duration configured with you
  • Confirmation and reminder emails through the booking platform
  • Mobile-friendly booking flow

What affects the price

  • Which booking platform you use or want to use
  • Number of services, staff, or locations to configure
  • Whether payment or deposits are collected at booking
  • Complexity of the availability rules

Good to know

  • The booking platform's own subscription, if any, is billed directly to you — we connect and configure it rather than replace it.

Restaurant Ordering & Reservations

We connect the ordering or reservation system you already use — or help you choose one — instead of building a new one from scratch.

Who it's for: Restaurants that want online ordering, delivery, or reservations on their website without taking on the cost and risk of a custom-built payment system.

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Problems this solves

  • No online ordering, or ordering only exists on a third-party app that customers have to find separately
  • Reservation requests come in by phone only
  • Existing ordering tools (Toast, Square, Clover, or similar) aren't linked from the website
  • Building a custom ordering and payment system would be expensive and unnecessary

What's included

  • Connection of your existing platform (Toast, Square, Clover, or similar) to your website
  • Ordering or reservation button placed prominently on your site
  • Menu and hours kept in sync with what's shown on your site
  • Mobile-friendly ordering and reservation flow
  • Guidance on choosing a platform if you don't already have one

What affects the price

  • Which ordering or reservation platform you use or want to use
  • Whether the platform is already set up or needs to be configured from scratch
  • Number of locations or menus to connect
  • Delivery integrations, if needed

Good to know

  • We connect established platforms like Toast, Square, and Clover rather than building custom ordering and payment processing — that keeps your costs down and your payment handling backed by companies built for it.
  • Card processing fees and the platform's own subscription cost are billed directly to you by that provider, not by us.

Maintenance & Updates

Ongoing care so your site stays fast, current, and working correctly after launch.

Who it's for: Any business with a live website that wants content updates, technical upkeep, or peace of mind handled without hiring in-house.

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Problems this solves

  • Small content changes (hours, prices, menu items, photos) pile up because there's no one to make them
  • Software, plugins, or platforms fall out of date
  • No one is monitoring whether the site is online and working
  • A single unexpected issue could sit unnoticed for weeks

What's included

  • A set number of content update requests per month
  • Uptime monitoring with notification if the site goes down
  • Software and dependency updates
  • Regular backups
  • Direct point of contact for questions or small fixes

What affects the price

  • Number of update requests needed per month
  • Size and complexity of the site being maintained
  • Whether hosting is included or managed separately
  • Response time expectations

Custom Dashboards & Web Applications

A purpose-built internal tool or dashboard when an off-the-shelf product doesn't fit how your business actually works.

Who it's for: Businesses that need something beyond a marketing website — an internal tool, a customer-facing dashboard, or a workflow that off-the-shelf software doesn't cover well.

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Problems this solves

  • Manual processes (spreadsheets, paper forms, disconnected tools) are slowing the business down
  • Off-the-shelf software is close but doesn't fit the actual workflow
  • Staff or customers need a login-protected view into specific data
  • Existing tools don't talk to each other, creating duplicate work

What's included

  • Discovery conversation to map the workflow before any building starts
  • Custom-built interface designed around your process
  • Secure login and access control where needed
  • Integration with existing tools or data sources where feasible
  • Documentation so your team knows how to use it

What affects the price

  • Complexity of the workflow and number of user roles
  • Integrations with other software or data sources
  • Amount of custom design work
  • Ongoing hosting and maintenance needs

Good to know

  • Custom applications vary widely in scope, so every project starts with a discovery conversation before we quote a price.

Not sure which service fits?

Tell us about your business in a quote request and we'll point you to the right scope.

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